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Is PageRank Pointless?
This is something that Google updates every 3-4 months. They update everybodys site whether they like it or not, and some people are really bothered about these updates and await the next one, while others just don’t care and let it pass. This post should explain whether Google Pagerank is actually useless or not. Why is it useless?
I think some of the reasons for people thinking its useless is because it doesn’t particularly make much different in traffic and the positions in the Search Engines. If you search on Google, you’ll see that websites with low PageRank can rank higher than those with higher PageRank, so it doesn’t affect that. Most people don’t actually check the PageRank of the websites they’re about to visit too. Another reason I think is because some people think that Google is taking over the internet - and in one way, they’re right. They’re dominating the Search Engines (And forcing people what not to do to keep them high up in the Search Engines), they’re forcing people not to buy links from other websites and various other activities. People just don’t like companies taking over this much. Its mainly because of the huge budget they have, nobody can get anywhere near them. Why isn’t it useless?
Well actually when selling websites, people prefer to buy websites with higher PageRank because it saves them the trouble of it and must already have a lot of backlinks, so the value of the domain may increase. Also, in some types of websites, these rely on PageRank, maybe for sales, maybe for proving SEO. Some of these may include directories, which really require PageRank to succeed. Is It Useless?
In conclusion, I think that PageRank is slightly useless because it doesn’t actually affect the most important things on most sites such as traffic and SERP’s, but on the other hand, some niches really need it, so it must be slightly useful, especially in the sale of domains. However, that doesn’t mean that you should take PageRank so seriously like its the most important thing in the world, but at the same time, don’t treat it as nothing or you’ll miss out. |
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